Content writer and copywriter · Kochi, Kerala
I create words that sell, entertain and connect.
Hi, I'm Joice. I write copy that moves people emotionally and inspires action, from ad campaigns and reel scripts to blogs and website content.
Selected work
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Campaign
"Dream Home"
Residential builders
- Voice
- Aspirational, cheeky, trustworthy
- Goal
- Build trust and awareness among new clients
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Campaign
"Education Awareness"
Education institute
- Voice
- Empowering, clear, slightly sarcastic
- Goal
- Grab the attention of education and job seekers
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Reel script
Harrison Tea Town
A romantic, playful story written as a reel script to promote the brand.
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Reel script
Yoko Tours
A reel script promoting the Andaman Islands, part of a set of travel campaign pieces for social media.
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Story
Fourart Designs
A dream-sequence story written for a furniture sales client.
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Own channel
Instagram scripts
Multiple scripts written for my own Instagram page, @joicetomy.in.
Experience
-
2026
Junior Content Writer
Team DMC, Kochi
Wrote copywriting, blogs, brochures, scripts and story-driven content for a range of clients, plus coupon content and notice and advertisement articles. Wrote multiple blogs to improve SEO rankings for a digital marketing agency.
-
2026
Freelance Content Writer
Remote
Delivered blogs, reel scripts and copywriting for a variety of independent clients.
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2026
Content Writer and Copywriter Intern
Beeka Ads, Kalamassery
Created social media poster content, promotional reel scripts and storytelling pieces for multiple clients. Wrote lead-generation ad poster content for Enbridge's educational and job-oriented courses, a story-based reel script for Harrison Tea Town, and travel campaign pieces for Yoko Tours.
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2025
Content Writer Intern
Caddayn, Chalakudy
Managed WordPress content updates and edits for client websites. Wrote SEO-focused website content and blog articles.
About
I'm a content writer and copywriter with working knowledge of digital marketing. I've written copy, blogs, scripts, website content and social media content through agency internships and freelance work.
I aim for content that is engaging, audience-focused and built around what a campaign needs to achieve. I like working with marketing teams, adapting to different platforms and audiences, and getting better with every piece I write. My work reflects the brand's voice, not fleeting trends.
Skills
- Writing
- Copywriting, scriptwriting, storytelling, blog writing, social media content, website content, LinkedIn content
- Tools
- Microsoft Excel, Google Docs, Google Sheets, Canva, CapCut video editing, WordPress
- Languages
- English, Malayalam
Education
-
2026
Digital Marketing Certification
Learn With Beeka, Kalamassery
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2020 – 2023
BBA
St. Kuriyakos College of Management and Science, Kuruppampady
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2018 – 2020
Higher Secondary, Computer Science
St. Thomas HSS, Malayattoor
Contact
Let's make words work harder.
If you want copy that sells naturally, let's connect.